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How Boo can compound the work of a 200+ person team running seafood processing, co-manufacturing, and North American distribution from a single plant in Seattle.
Wild-caught halibut, cod, tuna, swordfish, salmon, and crab. Meal-sized portions, frozen at peak freshness. Retail and foodservice formats from 5 oz bags to 10 lb+ cases.
Two breading and battering lines, par-frying, mixing, forming, and marinating. Battered vegetables, vegan products, and meat substitutes alongside seafood.
77,000 sq ft Seattle facility. Custom processing from concept to commercialization. Private label, custom packaging, large and small volume runs for retail and foodservice brands.
HQ in Seattle, WA. Wholly owned by Silver Bay Seafoods since 2023, giving Orca Bay direct access to sustainably harvested Alaskan catch. MSC, BAP, ASC, and CSI certified. President Ryan Mackey, a 30-year Orca Bay veteran.
02This deck exists because someone typed "orcabayfoods.com" in Slack. Here is what happened next.
Someone drops a URL in Slack
"orcabayfoods.com" and nothing else. No brief, no outline, no instructions.
Boo researches the company
Identifies the Silver Bay acquisition, co-manufacturing capabilities, MSC/BAP/ASC certifications, the 77,000 sq ft plant, Ryan Mackey's 30-year tenure, and the product portfolio. Minutes, not days.
Boo writes the deck
14 slides of tailored content with use cases mapped to Orca Bay's actual operations: supplier management, production scheduling, compliance tracking, and sales enablement.
Boo deploys it to a live URL
Builds the app, pushes to production hosting, configures the custom domain. A live, shareable web page, not a PDF attachment.
Boo locks it with a passcode
Adds client-side SHA-256 passcode protection. When someone needs the share link, Boo generates a time-limited auto-expiring token.
Total elapsed time: one conversation
No designer. No developer. No staging environment. The deck you are reading right now is the artifact.
Boo lives in Slack (or wherever Orca Bay works). It reads, writes, researches, builds, and follows up, with human judgment always in the loop.
| CAPABILITY | WHAT IT MEANS FOR ORCA BAY |
|---|---|
| Cross-source research | Pull supplier pricing, certification databases, competitor product launches, and market reports into one answer |
| Document generation | Sales sheets, co-manufacturing proposals, compliance reports, product spec sheets, and customer presentations, generated on demand |
| Automated monitoring | Track certification renewal dates, competitor shelf pricing, supplier availability, and regulatory changes. Flag what matters. |
| Internal apps | Build custom tools (a supplier tracker, a production dashboard, a certification calendar) deployed to a live URL |
| Recurring workflows | Weekly sales digests, daily production summaries, supplier check-ins, and inventory reports that run without being asked |
With Silver Bay's direct access to Alaskan fisheries, Orca Bay sits at the intersection of wild-catch seasonality and year-round production demands. Boo bridges that gap.
Salmon runs, crab seasons, and international sourcing each operate on different timelines. Production planning needs to anticipate availability weeks ahead while keeping retail and foodservice commitments on track.
A buyer checks multiple supplier portals, cross-references with production schedules in a spreadsheet, and sends email updates to the sales team. Information is always a step behind.
Boo monitors supplier signals
Tracks catch reports, Silver Bay processing updates, and international supplier availability in one feed.
Flags mismatches early
If halibut allocation is trending below forecast, the team knows before production commitments are at risk.
Connects sourcing to sales
When a species is plentiful, surfaces opportunities for promotional pricing or new product development with current customers.
Weekly sourcing brief, delivered automatically
A summary of availability, pricing trends, and upcoming season openings posted to the team every Monday morning.
Track MSC, BAP, ASC, CSI, HACCP, and SQF renewal dates across every product line. Get alerted 90, 60, and 30 days before expiration so nothing lapses.
Generate and maintain chain-of-custody records for MSC and ASC products. Pull supplier certificates, match them to incoming shipments, and flag gaps before auditors do.
Track FDA, USDA, and state-level regulatory changes that affect seafood processing. Summarize what changed and what it means for Orca Bay's operations.
When an audit approaches, compile the required documentation, identify gaps, and generate checklists. Reduce the scramble from weeks to hours.
Generate tailored sales decks for retail buyers and foodservice distributors. Pull in relevant certifications, product specs, and pricing for each prospect.
Monitor competitor frozen seafood brands, pricing changes, new SKU launches, and promotional activity. Weekly digest delivered before Monday sales meetings.
Track frozen seafood category trends, health-conscious eating patterns, and plant-based protein growth. Identify where Orca Bay's product line fits the market direction.
Orca Bay distributes across North America to retail and foodservice. Each channel has different buyer expectations, promotional cadences, and competitive dynamics. Boo keeps the sales team ahead of all of them.
09Orca Bay has expanded from premium fish into battered vegetables, vegan products, and appetizer dishes. Boo accelerates the research behind each new product concept.
A structured market scan for any product concept. When the team considers a new breaded cauliflower line, Boo pulls competitor products, price points, retail distribution data, consumer search trends, and relevant certifications into a single brief.
Speed from concept to commercialization is Orca Bay's competitive advantage. Faster research means faster go/no-go decisions, and more capacity to test new ideas before competitors move.
| STEP | WHAT HAPPENS | EXAMPLE |
|---|---|---|
| 01 | Ask Boo something | "What are Trident and High Liner doing in breaded cod this quarter?" |
| 02 | Boo researches, drafts, or builds | Searches live sources, compares to last quarter, writes a competitive summary |
| 03 | Human reviews and decides | Team adjusts pricing, develops a counter-offer, or flags an opportunity |
| 04 | Boo learns the pattern | "Run this competitive scan every Monday and post results to #sales" |
| 05 | It compounds | Each shortcut becomes a permanent capability for the team |
10x
faster customer proposals
From days of custom work to minutes of generation and review
24/7
compliance monitoring
Certification renewals, regulatory changes, and audit prep tracked automatically
0
sourcing surprises
Supply chain signals surfaced before they become production problems
Someone typed a URL in Slack. Boo researched the company, wrote the pitch, deployed the site, and locked it with a passcode. That is not a demo. Imagine what it does with your sourcing data, your compliance docs, and your sales pipeline.